Facebook No Nos
Generally, I am not one to be a social media cop. I think that there are too many people out there that have way too much time on their hands trying to be the police of what other people do.
There is one exception that I make to this rule... that is when companies have a personal profile on Facebook and try to be my friend.
I try to be very nice and, when I get a friend request, I send a note back to them that goes something like this:
I'm sorry, but I can't be your friend because you are not a person. If you would like to send me a friend request from your personal profile so I know who you are, then I'd be happy to accept. I would even be happy to fan your business page if you set it up right.
As I was thinking about this tonight (getting a message from one business that was trying to justify using a personal account) I noticed a tweet from @fosterthinking (Oatmeal v. Bacon) where he mentioned the top three irritating Facebook habits. I won't mention that company's name (you know who you are).
I thought the tweet was so prescient, I'd elaborate just a little.
Couples Sharing an Account
I rank this one right up there with couples, or even business people for that matter, sharing the same email account. When I am trying to connect with someone, I want to know with whom I am talking. Think about trying to go to a party and talking to a couple of people but not knowing which person is saying what... or an even better example would be talking on a conference call with different people where their voices are so similar that you don't know who is saying what.
When you are on your Facebook account and you don't have your own personality, others never know who is talking and to whom to address remarks.
Using a Personal Profile as a Business Page
This relates to my comment above. The most operative word in social media is social. You can't build a relationship with a company. There needs to be a human element. Not only is it against Facebook's terms of service, I want to know that the person I am a friend with is actually a person. I can't call up a business and say, "Hey, wanna hang out?"
For further discussion on this topic, check out what Facebook says about it here.
Including Your Business Name as part of Personal Profile Name
Come on... don't you have a personal life? Can't you be identified without your business. This would be like the person who goes to his kid's birthday party and says, "Hi, my name is John Allen Superior Plumbing." Your name is important. It is also important that you have a separate identity. If you wouldn't introduce yourself in real life (IRL for you kids out there) with your company name as part of your name, then don't do it online.
About the author:
Corey Smith is the author of Do It Right: A CEO’s Guide to Web Strategy and the President of Tribute Media. You can connect with Corey at About.me. This post originally appeared here: Facebook No Nos.